A boutique firm that deals exclusively in copywriting, Lucky Guppy was founded on the principle of doing one thing and doing it well.

Thanks to the wonders of the Internet, we've had the pleasure of working with a design firm in Singapore, an advertising agency in New York, a public speaking coach in California, a stationery designer in Chicago, and a hotelier in Spain, among others. Our clients are endlessly fascinating to us and we thoroughly enjoy the process of getting to know—and represent—them on the page.


By the time she was two years old, Amanda Avutu had developed an affinity for words. While other children her age clung to blankets, Amanda clung protectively to a beat-up yellow thesaurus.

Throughout the years, her enthusiasm for the written word did not wane. With her trusty yellow thesaurus in tow, Amanda earned a bachelor’s degree in English and Journalism, a master's of fine arts degree in Creative Writing: Poetry, and wrote her way through various positions in the publishing and advertising industries as well as the non-profit sector.

Ultimately, the bi-hourly meetings, P&L reports and unconscionable amount of administrative minutiae of these positions left her with a surplus of creativity. So, with a handful of freelancing clients, Amanda did what any word-obsessed woman in her position would do, she created her own dream job.

In 2001, Amanda founded the parent company for Lucky Guppy Marketing, Wordsmith: Editing & Writing Services. Lucky Guppy finally got its own digs in 2004. Although she is working longer and harder than she ever has before, she's knee-deep in words and enjoying every second of it.


Check out Amanda’s freelance articles in Stationery Trends magazine where she's most recently profiled:

Vera Wang of Vera Wang Fine Papers
Anna Griffin of Anna Griffin, Inc.
Chandra Greer of Greer Chicago
Ann Conway of Swee Swee Paperie
Maren Ogden of Elizabeth & Homer
Christine Toner of Stonington Design + Paperie
Stacey Bush of Union Street Papery

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