Uncommonly Cute
 

FOR IMMEDIATE RELEASE

CONTACT INFORMATION:
Allison Friedland
Founder, Uncommonly Cute
26 McGuiness Lane
White Plains, NY 10605
917-217-2150
Allison@uncommonlycute.com

Uncommonly Cute Goes Customizable:
'Build-a-Bootie' Soft-Soled Shoe Line for Babies Launches this Fall

Uncommonly Cute, the online boutique whose quirky t-shirts and onesies have offered a much needed alternative to traditional baby-ish garb, now takes it to the toes with Build-a-Bootie, it’s line of customizable soft-soled leather shoes for babies.Uncommonly Cute, the online boutique whose quirky t-shirts and onesies have offered a much needed alternative to traditional baby-ish garb, now takes it to the toes with Build-a-Bootie, it’s line of customizable soft-soled leather shoes for babies.

New York, NY June 19, 2008—For the baby who’s rocking an "Elmo’s My Homeboy" onesie, staid blue knit booties simply won’t do—shoes have got to be leather, and they’ve got to be unique. So, starting this Fall, Uncommonly Cute, the online boutique whose playfully worded onesies and t-shirts have given "voice" to speechless little individuals loath to wear anything with "trucks, ducks or puppies," will be offering Build-a-Bootie, customizable soft-soled shoes that will allow pre-verbal hipsters to express their individual "goo’s" and "ga’s" from head to toe.

"With adults customizing their Nikes, Converse and Pumas, it only seemed fair that we create some footwear options for the babies—after all, their feet are twice as likely to get noticed at the grocery store or mall!" explains Allison Friedland, Owner of Uncommonly Cute, of the line’s inspiration.

Available in three main styles—"Understated," basic soft sole; "Trend Starter," soft sole with bi-colored leather and trim; and "Page 6," a boot with shearling trim—the booties come in twelve to fourteen leather and embroidery color options (baby blue, black, brown, bubble gum, deep pink, lavender, navy blue, pink, pistachio, wheat, white, and yellow), and four to six font options. Available in sizes 0-6 months through 3 years they range in price from $37 to $45 and take about 7 to 10 days to ship. Optional designs are also available (i.e. heart, basket ball, star).

"I’m really excited about our web technology that allows customers to see the shoe being built as they select the customizations. It’s beyond simple, essentially: ‘point,’ ‘click,’ ‘admire,’ or ‘rinse and repeat’ as the case may be." says Friedland.

While the left and right shoes must say the same thing, the embroidered wording can be anything from a fun gender hint to clueless well wishers (think: "dude" or "dudette"); a personality trait ("drooler," "stinky," or "diva" come to mind); or simply the kid’s given name. Great as a thoughtful and thought provoking gift, customers are only limited by their imaginations and a 9 character limit.

About Uncommonly Cute
Uncommonly Cute is a privately held, specialty online children's clothing boutique located in New York, NY. The company specializes in humorously emblazoned baby onesies and t-shirts for children sizes newborn through 6, as well as Build-a-Bootie, customizable soft-soled shoes. The company sells its products worldwide through its web site and at stores around the globe—from neighborhood boutiques to fine department stores like Nordstrom. Uncommonly Cute supports multiple charities, including Room to Grow, R Baby Foundation and The Breast Cancer Research Foundation. For more information about Uncommonly Cute, Allison Friedland, or the Build-a-Bootie line of soft-soled shoes, please e-mail press@uncommonlycute.com, visit www.uncommonlycute.com.


Client:

Uncommonly Cute

Project:

Press Release announcing new product launch

Website:

www.uncommonlycute.com